Sell More General Merchandise.
Delight Your Customers.

Welcome to Non-Foods Marketing. We help retailers optimize their general merchandise sales, while helping vendors rapidly expand their reach and grow their distribution. With nearly 30,000 high-margin, quick-turnaround products supplied by our 150+ vendor partners, Non-Foods Marketing is your consolidated resource for the best-selling general merchandise.

Unique
Niche Items

Our curated product line compliments your current offerings

The NFM Advantage

  • Low minimums
  • Free shipping
  • 30-day terms
  • Flexible delivery dates

Simplified Process

Centralized billing simplifies your accounting and customer service

GENERAL MERCHANDISE FOR
GROCERY & MORE

Our specialty is general merchandise for supermarkets, convenience stores, pharmacies, hardware stores, and independent retailers. In partnership with our vendors, we offer the broadest selection of non-food merchandise in the marketplace including housewares, cleaning products, health and beauty, pet, toys, candy, specialty foods, seasonal, trend items, and more.

GENERAL MERCHANDISE FOR GROCERY & MORE

Out specialty is general merchandise for supermarkets, convenience stores, pharmacies, hardware stores, and independent retailers. In partnership with our vendors, we offer the broadest selection of non-food merchandise in the marketplace including housewares, cleaning products, health and beauty, pet car, toys, candy, specialty foods, seasonal, trend items, and more.

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Vendors

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Retail Partners

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Products

Household Care Products are the fastest growing non-food category in U.S. grocery stores at $58B in annual sales followed by Health Care & Personal Care products (at ~$43B each).

Household Care Products are the fastest growing non-food category in U.S. grocery stores at $58B in annual sales followed by Health Care & Personal Care products (at ~$43B each).

2026 NFM FALL Expo

Join us at Paris Hotel in Las Vegas for the NFM Fall Expo, October 12–14, 2026—your destination for discovering what’s next in retail. Explore an exciting lineup of products across key categories including housewares, kitchenware, pet, health & beauty, toys, seasonal, outdoor, novelty, candy, and more. This is your opportunity to uncover the latest trends, source must-have items, and connect directly with leading vendors—all in one dynamic setting.

NY Showroom

Experience Our New York Showroom. Discover top-selling General Merchandise—everything you’re looking for and so much more! From everyday essentials to unexpected best-sellers, we’ve got the products that move.

Virtual showroom

The simple and convenient way to explore. Effortlessly browse new arrivals and get inspired by curated collections—all without leaving your home or office. No travel necessary—just click and explore at your convenience.